Gender gap in consumption
Women are leading the change towards more responsible and sustainable consumption because their purchasing behaviour is more conscious, thoughtful and multichannel than men’s.
Women are more environmentally aware and adopt more sustainable behaviour than men. Over 61% of Spanish women recognise their responsibility for climate change, compared to less than half of men.
Women are establishing themselves as agents of change towards the new circular economy, leading in waste reduction, product reuse and recycling.
Calculation of opportunity cost
The consumption gap has an economic impact of €5.42 billion, a value that would be reached if the 12.2 million male-headed households in Spain consumed in the same way as the 6.4 million female-headed households. Likewise, the GDP of Spain in 2019 would increase by nearly half a point and the tax revenue would increase by €2.2 billion, considering an income tax of 10.5% and an average contribution of 30%.
The report demonstrates how women are driving the transition towards more responsible and sustainable consumption, two principles that are growing in importance and much needed in the current context. Women have therefore positioned themselves as leaders in progress towards the circular economy and role models for new generations.
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